Featured Artist "Frankie Ballard"
He's a product of Battle Creek, Michigan, a working-class town where he grew up "loving Elvis and Johnny Horton." Sports-obsessed as a kid, he played baseball at Western Michigan University, while he gradually turned a minor interest in music into an obsession. He studied guitarists, including blues greats like Buddy Guy, and locked himself away until he could excel at the instrument. He began playing open mic nights and played drums in a band as well. By the time he was out of college, he was leading his own band, playing 200+ nights a year within a 300-mile radius, and taking once-a-month trips to Nashville to expand his networking opportunities. In 2008, he earned an opening slot with Chesney in Grand Rapids and Detroit. Not long afterward, the songwriting skills he'd been developing earned him a publishing deal with Sony/ATV, as well as a management deal and, finally, a label deal. He moved to Nashville and began recording. He is presently at work on his second album, and both he and the label are anxious for his fans to hear what he's been working on.
"I knew and the label believed I was making music that mattered," he says. Legendary producer and label executive Scott Hendricks (Trace Adkins, Blake Shelton, Brooks & Dunn) signed on as co-producer. Meanwhile, Ballard is doing what he does best--taking his music to the people. Check out his video (official audio) for his latest single “Helluva Life.”